Royal Dart Yacht Club

DESCRIPTION

Working in collaboration with Feral Creative, Southstik Studio redesigned and rebuilt the Royal Dart Yacht Club website to better reflect the club's vibrant community and support its growing membership. The project focused on creating a modern, user-friendly digital platform that serves both prospective and existing members, while strengthening connections between the club's many groups, activities and events.

THE PROBLEM WE SOLVED

The club's previous website had grown to more than 44 pages and over 120 indexed links, making it difficult for visitors to find information and challenging for staff and volunteers to maintain. Multiple audiences were navigating the same content-heavy structure, creating a fragmented user experience.

Working closely with the club, we consolidated and restructured the content into a streamlined site with clear user journeys and a dedicated members' area. Members can now easily access club resources, events, news and exclusive content, helping to foster a stronger sense of community online. The result is a modern, accessible website that is easier to manage, easier to navigate and better reflects the club's vibrant membership.

FEEDBACK:

"Feral turned a gloriously complex brief into a professional website that's genuinely easy to manage and excellent value. If you've ever tried to get a volunteer-run committee to agree on anything, you'll know it's a bit like herding cats. Cats with strong opinions and full inboxes. Somehow, Feral navigated our many stakeholders and project managers without losing patience (or the plot), bringing humour, candour and kindness to every meeting. Ten out of ten."
— Sally Cook, Royal Dart Yacht Club